YouStrive starts with short, fun lessons that break down big concepts for young footballers. No long lectures—just practical insights. As they learn, players reflect on their careers and set goals for the season and beyond.

The Today tool gets players to quickly check-in each day. They will receive relevant guidance (in the form of short videos or audios) based on how they feel in the moment. Nervous before training? They’re guided through how use the nerves positively. Made a big mistake during a game? They’re guided through how to learn from it and move on. With hundreds of possible guided tracks, YouStrive delivers the right guidance at the right moment.

Each week, players set a skill to focus on, and YouStrive provides guided visualisation exercises to help them improve. By mentally rehearsing key moments—scoring, passing, staying calm under pressure—players develop the confidence and focus to perform in real games. They also get on-field drills to reinforce their mental training, helping them progress even outside of training sessions.